Chocolate lovers with a soft spot for the past have something to get excited about, as a Cadbury bar with a familiar name has appeared on UK shelves. Moro Gold is now on sale at B&M, and it’s bringing back fond memories for anyone who enjoyed the original Moro years ago. Shoppers have been quick to share their thoughts, with many saying it’s even better than the bar that replaced it.
Cadbury has been making chocolate for more than 200 years, and while Dairy Milk is still a firm favourite, plenty of much-loved treats have vanished along the way. Fans still mourn the loss of bars such as Flake Snow, which disappeared from shelves years ago. So when a long-lost name pops up again, it’s bound to get people talking.
Moro Gold bars are currently being sold at bargain chain B&M for 80p each. They’ve been imported from Australia, where the Moro name has been around for years. For many shoppers, spotting the bar has sparked a wave of nostalgia for a treat they thought they’d never see again.
The story behind the original Moro
The first Moro was sold in Ireland through the 1980s, 1990s and 2000s. It combined nougat, shortcake biscuit and caramel, all coated in Cadbury Dairy Milk chocolate. For many people growing up there, it was a regular sweet-shop favourite.
Over time, a few different versions appeared. A peanut Moro took over from the Starbar in 2006, and a year later, a limited-edition coconut flavour arrived, quickly nicknamed the Bounty Moro by fans. In 2015, Cadbury rebranded Moro as Boost in Ireland, and the original name disappeared from shops there for good.
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While Irish chocolate fans had to say goodbye, the Moro name never really went away elsewhere. It has continued to be sold in Australia, New Zealand and parts of the Middle East. That’s how the Gold version has now found its way back to Britain.
Imported sweets like this often turn up in discount shops for a limited time. Because they’re brought in from overseas, stock can vary from store to store. If you’re keen to try one, it’s best to pick it up while you can.
What’s inside Moro Gold?
The Moro Gold bar has a chocolate-flavoured centre packed with crunchy biscuit pieces. This is surrounded by a layer of caramel and wrapped in smooth milk chocolate. It’s similar in style to the original Irish Moro, though not quite the same recipe.
Many people have compared it to Boost, which shares a lot of the same ingredients. However, those who’ve tried Moro Gold say it’s a little bigger and has more caramel. Some also feel the chocolate tastes better, giving it the edge over its better-known cousin.
What shoppers are saying
Fans have been sharing their excitement online, with plenty remembering the bar from their childhood in Ireland. Several described it as unbelievable, saying they couldn’t believe it was back after so many years. Others said the original was far nicer than the Boost bar that replaced it.
Not everyone is completely won over, though. A few people pointed out that it looks very much like a Boost with a slightly different twist. Even so, the overall reaction has been warm, with many keen to try it and see whether it lives up to their memories.
@snackinnsippin Trying Cadbury Moro Gold, imported from Australia 🇦🇺🍫 and picked up in B&M! It looks like a Boost, feels like a Boost and tastes like a Boost, so it’s a good job I love a Boost! 😂 I actually found the filling and chocolate a little better than a Boost, making this a solid winner for me. 9/10 🔥 #FoodReview #Cadbury #MoroGold #ChocolateTok #BandM ♬ original sound – Snackin N Sippin
Moro isn’t the only retro favourite making a comeback right now. Blue Nun, a wine that was hugely popular in the 1980s but later seen as rather uncool, has been given a fresh new look. It’s now back on shelves and costs under £6 a bottle at Asda.
Brands seem to have realised that many shoppers love a reminder of the past. Familiar names bring back happy memories and often feel like an affordable treat. Bringing back old favourites is an easy way to get people excited and talking.
Where to find Moro Gold
If you’d like to try Moro Gold for yourself, head to your nearest B&M and check the sweets and snacks aisle. As it’s an imported product, not every store may have it, and supplies could run out quickly. Calling ahead or checking the retailer’s website could save you a wasted trip.
At 80p a bar, it’s an inexpensive way to treat yourself or surprise someone who remembers the original. If you grew up with the Irish version, it might be fun to compare it with your memories. And if you’ve never tried one before, it’s a chance to see what all the fuss is about.
