Lidl’s in-store bakery has a new sweet treat, and shoppers can’t stop talking about it. The Milkybar Muffin landed on shelves at the start of October and has already become a social media favourite. At £1.49, it’s an affordable bite that plenty of people are rushing to get their hands on before it disappears.
Every few weeks, Lidl refreshes its bakery section with a limited-edition range. Some drops feature brand-new creations, while others bring back much-loved favourites. Regular shoppers often keep a close eye on what’s coming next. The latest release went on sale on October 1, and it didn’t take long for word to spread. Within days, photos and videos of the muffin were popping up across TikTok, Instagram, and Facebook. For a simple bakery item, it has caused quite a stir.
What’s inside the Milkybar Muffin?
The muffin is made with a soft, moist sponge and has a white chocolate-flavoured filling hidden in the middle. On top sits a single Milkybar button, giving it a fun finishing touch. It’s a sweet, creamy combination that’s likely to appeal to anyone who grew up enjoying the classic white chocolate bar.
@callietake2 Wow this was sooooo nice🤩 just wish I had more choccy in the middle!!! @LidlGB ♬ original sound – Callie2🫶
Priced at £1.49, it’s a cheap way to treat yourself or the kids after school. It works well as an afternoon snack with a cup of tea or as a quick pudding after dinner. For fans of white chocolate, it’s an easy one to add to the trolley.
Shoppers can’t get enough.
Reaction online has been overwhelmingly positive. Fans have described the muffin as phenomenal, lush and unreal, with some even calling it dangerous because it’s so easy to eat more than one. Many were especially pleased to discover the creamy centre when they bit into it.
Others have been urging friends to head to their nearest Lidl as soon as possible. Some have praised the supermarket’s bakery as one of the best around. The buzz has turned the muffin into one of the most talked-about supermarket bakes of the moment.
Not every muffin is the same.
While most people have loved it, a few shoppers have had a slightly different experience. Some said their muffin tasted great but had very little filling inside, leaving them wanting more of the gooey centre. For a treat that’s all about the white chocolate, that’s understandably a bit disappointing.
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Others, however, said theirs was absolutely packed with filling. It seems the amount can vary from batch to batch. If you get one that’s light on the middle, trying again on another day might bring a better result.
How long will it be around?
Lidl hasn’t confirmed exactly how long the Milkybar Muffin will stay on sale. Limited-edition bakery items usually stick around for a few weeks or until stock runs out. Given how popular this one has become, it may not last long.
If you’re keen to try it, popping into your local store sooner rather than later is a good idea. Bakery shelves are usually fullest earlier in the day, so mornings are often the best time to visit. Stock can vary between shops, so it might be available at one branch even if another has sold out.
There are plenty more supermarket treats making headlines.
Lidl isn’t the only place getting shoppers excited this month. B&M has started selling Moro Gold chocolate bars, which have been imported from Australia. They’re reminding many people of the original Moro, which was sold in Ireland during the 1980s and 1990s.
McDonald’s is also tapping into nostalgia, with the Snack Wrap returning to UK restaurants today after first disappearing in 2016. Each one costs £1.99. Over at Greggs, pigs in blankets and mince pie bakes are making a comeback as part of the bakery’s Christmas 2026 menu.
How to make the most of your muffin
If you manage to bag one, try warming it in the microwave for around ten seconds to soften the filling and make it extra gooey. Serving it with a scoop of vanilla ice cream or a drizzle of cream can turn it into a quick dessert. It’s an easy way to make a simple bakery buy feel a little more special.
Since the muffins come from the bakery rather than in sealed packets, they’re best enjoyed within a day or two. Keep any you don’t eat straight away in an airtight container to stop the sponge drying out. Buying a few for the family to share is a nice way to enjoy the treat together while it’s still on sale.
