Aldi’s Kevin the Carrot soft toys are making their annual return to stores this week, and this year’s collection includes the cauliflower puppy that starred in the supermarket’s latest Christmas advert. The new Cauli-Dog toy will cost £3.99, but Aldi has put a limit of two per customer in place because it’s expecting high demand. The range goes on sale in the middle aisle of stores across the country on Thursday 12 November, and it’s only available while stocks last.
The Kevin the Carrot collection will arrive as part of Aldi’s Specialbuys range, which is the selection of limited-edition products found in the middle of its stores. Once these items have sold out, they won’t be restocked. That means anyone hoping to pick one up will need to plan their trip fairly early on launch day.
The toys have built up a big following since Kevin first appeared in Aldi’s festive adverts, and many families now collect a new one every year. In previous years, the launch has led to early morning queues outside some stores, with popular items selling out very quickly. Aldi is expecting a similar rush this time, which is why it has introduced the buying limit.
The Cauli-Dog toy and the buying limit
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The star of this year’s range is Cauli-Dog, a small cauliflower puppy that plays a big part in the new advert. The soft toy is priced at £3.99, making it one of the more affordable Christmas gifts on the high street. Many viewers said they wanted one of their own after seeing the advert, so it’s likely to be the most sought-after item in the collection.
To try to make sure more shoppers get the chance to buy one, Aldi has said customers can only buy two Cauli-Dog toys each. Limits like this are often used to stop people bulk-buying popular items to resell online at much higher prices. It should also help spread the stock out a little more fairly between stores and shoppers.
The story behind this year’s advert is a special one.
Aldi launched its 2026 Christmas advert last week, bringing back Kevin and his family for another festive adventure. Called All You Want for Christmas, it follows Kevin and his daughter Chantenay as they set off to find their missing pet, Cauli-Dog. Meanwhile, Kevin’s wife Katie and the rest of the children wait for them back at home.
After spotting little paw prints in the snow, the pair meet a friendly but confused snowman and a scary-looking bear that turns out to be a squirrel. They eventually follow the trail home, where they hear gentle snoring coming from a Christmas cracker on the table. Inside, they find Cauli-Dog fast asleep, bringing the family back together in time for Christmas.
The rest of the plush range
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Alongside Cauli-Dog, the collection includes a wide selection of Kevin and family toys dressed for the festive season. Here’s what will be on the shelves and how much each item costs:
Cauli-Dog plush toy, £3.99
Kevin and Katie in candy cane pyjamas and dressing gowns, £3.99 each
Chantenay and her siblings in matching Christmas sleepwear, £3.99 each
Kevin and Katie in snowman, gingerbread and Christmas pudding outfits, £3.49 each
Mince pie soft toy, £3.99
The prices make the range a fairly cheap way to add a little festive fun to Christmas stockings or advent gifts. Collectors may want to pick up the full set, while others might just choose one or two favourites. As every item is part of the limited Specialbuys range, some characters may sell out faster than others.
Gifts for dogs and the Christmas tree
Pet owners haven’t been forgotten either, as the collection includes a Kevin the Carrot dog toy for £3.99. It comes in four designs, a gingerbread, a hot dog, a snowman, and a star, so there’s a choice for every pooch. Aldi says it’s designed to get tails wagging on Christmas morning.
For anyone wanting to bring Kevin onto their tree, there’s also a set of hanging decorations priced at £4.99. These include a candy cane, a chimney, a stocking, shopping bags and presents. They could make a fun addition for families who like to add a new ornament to their collection each year.
Matching pyjamas for children
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Rounding off the range are Kevin and Katie children’s pyjamas, which cost under £4 a pair. They feature a festive print inspired by the carrot family, making them a popular choice for Christmas Eve boxes or matching family photos on Christmas morning. Sizes and availability may vary between stores, so it’s best to check what’s in stock at your local branch.
Christmas pyjamas have become a big tradition in many households, with families often buying new sets each year. At this price, they’re a budget-friendly option compared with many high street versions. They’re also likely to be snapped up quickly, especially by fans of the adverts.
How to get your hands on the toys
If you’re keen to buy something from the range, aim to get to your local Aldi as soon as it opens on Thursday 12 November. Check your nearest store’s opening hours online the night before, and head straight to the middle aisle when you arrive. It’s also a good idea to have a list of the items you want, so you can grab them quickly before they go.
Be prepared for queues at busier stores, and remember the two-per-customer limit on Cauli-Dog. If your local branch sells out, it may be worth trying a different Aldi nearby, as stock levels can vary from store to store. Keep in mind that Specialbuys won’t be restocked once they’re gone, so if you spot the toy you want, it’s best to pick it up there and then.
