Look, boomers might not have grown up with TikTok dances or Snapchat streaks, but don’t count them out just yet.
They’ve carved out their own corner of the internet—and honestly, they’re thriving in it. From hilarious Facebook posts to unbothered confidence, here’s why people from this generation are quietly winning at social media (and why Gen Z low-key knows it, even if they won’t readily admit it).
1. They post exactly what they’re thinking, no filter needed.
While younger generations agonise over captions and aesthetics, boomers will happily post a blurry photo with “Had lunch today” as the entire update. And you know what? There’s something refreshing about that honesty. No pretending, no strategy — just vibes.
Their unfiltered approach is weirdly wholesome. They’re not trying to impress anyone. They’re just sharing because they want to, and somehow, it makes their posts feel more real than the highly curated feeds the rest of us are glued to.
2. Their comment game is absolutely fearless.
Whether it’s leaving heart emojis under a grandkid’s selfie or typing “Love this x” on a celebrity’s page, boomers aren’t shy about making their presence known. They’ll comment publicly, enthusiastically, and frequently, even if it’s all caps and slightly off-topic.
Gen Z might cringe, but deep down, they know that level of online confidence is goals. Boomers aren’t lurking or silently watching; they’re joining the conversation, emojis and all, and they mean every word.
3. They’re kings and queens of Facebook groups.
From slow cooker recipes to nostalgic TV shows, Boomers have found their digital kingdoms in Facebook groups. They’ll spend hours sharing tips, reminiscing about the ’70s, and giving thoughtful advice to total strangers, and they do it all with passion.
They’ve built thriving online communities without needing followers, filters, or viral posts. It’s all about connection, and honestly, it’s pretty wholesome. Gen Z could take notes on building genuine engagement without chasing clout.
4. They’ve mastered the art of the wholesome overshare.
Boomers love a life update, whether it’s announcing a new garden shed or posting 50 photos from a Sunday roast. No detail is too small, and no event goes undocumented. They’ll tag everyone, thank everyone, and throw in a heart emoji for good measure.
What’s charming is that it’s all done with genuine excitement. They’re not trying to show off; they just really love their shed. And that kind of pure enthusiasm? It’s rare, and it’s kind of great.
5. Their throwbacks are absolute gold.
Source: Unsplash When boomers post an old wedding photo or a snapshot from the ’80s, it’s not for the algorithm—it’s because they’re proud of where they’ve come from. Their throwbacks are usually iconic, full of personality, and completely unfiltered.
No trendy edits, no moody lighting, just real life in all its retro glory. Gen Z might have VSCO, but boomers have actual vintage, and you can’t fake that kind of cool. Their posts have history, and that makes them scroll-stoppers.
6. They’re not afraid to be exactly who they are.
While younger users might carefully curate their “online brand,” boomers are just… themselves. If they love birdwatching, you’ll hear about it. If they’re into puzzles, brace yourself for progress updates. There’s no hiding hobbies or pretending to be cooler than they are.
And really, that’s what makes them so endearing. They’re not chasing trends; they’re busy being authentic. In a world of filters and fakes, that kind of honesty is actually pretty refreshing.
7. Their memes are chaos and we love it.
Nothing compares to a Boomer meme. We’re talking low-res images, Comic Sans text, and slogans like “Coffee first, adulting later!” They’re chaotic, oddly specific, and often shared with absolute sincerity. Somehow, they’re perfect. Because even if the design is questionable, the vibes are immaculate. These memes have heart, and deep down, Gen Z knows a lot of their ironic humour started from boomers just being themselves online.
8. They don’t overthink how they look.
Boomers will post a picture without checking the lighting, angles, or if it matches their grid. They’ll smile, snap, and share—no retakes, no edits, no stress. It’s not about looking perfect. It’s about capturing the moment. That confidence is something younger users are still working on. While Gen Z might be buried in face filters, Boomers are out here rocking natural lighting and bad camera angles like it’s no big deal—because to them, it isn’t.
9. They give the best birthday shoutouts.
When a boomer posts for your birthday, you’re getting a whole photo collage, a heartfelt message, and maybe even a poem. Forget the quick “HBD!”—they’re writing novels about how proud they are of you and how fast the years have gone. It’s sincere, personal, and full of love. And while Gen Z might prefer a muted story slide, there’s something really touching about a full Facebook post with 28 exclamation marks and a blurry baby pic. Boomers go big or not at all.
10. They’re not obsessed with likes or followers.
Boomers don’t post for validation; they post because they want to. Whether it gets 2 likes or 200, they’re just happy to share something they care about. They’re not checking stats or tracking engagement because they’ve already moved on to their next post.
That detachment from social media pressure is something most younger users envy. It’s proof you can enjoy the internet without letting it rule your mood. Boomers are living proof that posting for joy still exists.
11. They treat social media like a real social space.
While some of us are out here lurking and doom-scrolling, boomers are actually engaging. They comment on updates, share uplifting posts, check in on friends, and reply to everyone. For them, social media really is a place to connect, not just consume. They treat online interaction like a digital cuppa—a chance to chat, share a laugh, or offer support. Gen Z might be great at quick content, but boomers bring the heart, and honestly, the internet needs both.
12. They remind us not to take it all so seriously.
At the end of the day, boomers approach social media with a sense of fun. They don’t get caught up in trends or aesthetics. They post weird selfies, misspell captions, and share blurry sunsets, and they do it all with a smile.
It’s a good reminder that it doesn’t have to be so deep. Social media can just be a place to share your day, cheer people on, and be a bit silly. This generation is quietly keeping the internet wholesome, one unfiltered post at a time.
